Miu Miu is a fashion house founded in 1993 by designer Miuccia Prada. The Italian company is a high end luxury label affiliated to the Prada fashion house.
The brand’s name comes for Miuccia’s nickname.
Miu Miu’s aesthetic is very different from Prada’s minimalist look. The Miu Miu clientele is considered to be younger and more rebellious. The designs for Miu Miu are all about experimentalism; it’s a mix of high end savoir faire with a downtown attitude.
Miu Miu took off and became an It brand in the early 2000’s when fashion was fun and it was all about experimentation.
Currently Miu Miu has stores worldwide including locations like Paris and Hong Kong.
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